The culmination of this effort will come on April 3 at WWE's biggest show of the year, WrestleMania. As with TV and film, it's built on storylines designed to get the audience emotionally invested in the show's heroes and villains, and right now the biggest story in WWE is all about establishing Roman Reigns as the top babyface, the protagonist who will be the face of the company for - if WWE has its way - the next decade. Professional wrestling isn't built on predetermined wins and losses. For the past two years, WWE has been moving heaven and earth to get their next big star, Roman Reigns, to that level of recognition. You're probably familiar with names like Hulk Hogan, Stone Cold Steve Austin, The Rock and John Cena, even if you're not a wrestling fan.
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